- According to Netflx, it started informing users that the days of password sharing were ended.
- The streamer stated in an email to subscribers that “Your Netflix account is for you and the people you live with — your household.”
- Members have the option to transfer the profile of a guest so that they can start their own independent membership. Or they can pay an additional cost of $7.99 per person every month.
LinkedIn cuts 716 jobs as it phases out Chinese app
Netflix
The United States has adopted Netfli’s prohibition on password sharing.
Netfix noted that its new sharing policy only allows accounts to be shared within a single household and that it started notifying subscribers about it on Tuesday.
The firm stated in an email that was posted on its blog on Tuesday that “your Netflix account is for you and the people you live with — your household.”
Power your blog with RankNow.ai 2023
The email continues by informing recipients that they can transfer the profile of someone not living in their household so they can start a new, independent membership. Or they can use their account to pay an extra fee of $7.99 per person per month who is not a member of their family.
It is noted on the Netflix subscription plans page that additional members can be added to the company’s standard and premium plans without advertisements.
Soon after the business started to experience growth stagnation, Netflix issued a warning that it will be enforcing its rules on password sharing in an effort to increase revenue and user numbers.
Netflix informed investors and consumers during an earnings call last month that it was delaying the action until the second quarter. Originally, the company had planned to implement its crackdown on users who use other accounts to create their own profiles by the end of the first quarter.
The streamer claims that more than 100 million homes, or 43% of its global user base, share accounts. According to Netflix, this has impacted its capacity to invest.
Netflix provided password-sharing instructions earlier this year in New Zealand, Canada, Portugal, and Spain. In certain nations, Netflix said it would require users to designate a “primary location” for their accounts. For an additional price, users could also create two “sub accounts” for people who don’t reside in their primary area.